Fields of research
Studying why strategies drift – and how AI can hold them steady.
At Paradox, we are researching the underlying mechanics behind this phenomenon: why most strategies drift, why shared understanding erodes at scale and why misalignment sets in. We investigate what it would take to continuously hold a living understanding of reality as it evolves – now with AI.
Research glossary:
Knowledge gap, strategy, execution, drift, context, Al, misalignment, cost of coordination
The knowledge gap
Most organizations inherently grow into complexity. As this happens they operate with a limited and fragmented understanding of themselves. What is true right now? What changed? What depends on what? What is actually constraining execution? The questions are many – and constant.
In Paradox, we are researching how this internal knowledge gap forms and why it persists – even in highly instrumented, data-rich environments. We study how documents, dashboards, search tools, and copilots often increase local productivity while leaving the collective understanding unresolved, only adding to the complexity.
Read publications
Strategy rarely fails because it is wrong. It fails because meaning changes as it travels through complex environments. When moving across layers, shifting priorities and diverging interpretations, alignment becomes an ongoing reconstruction effort.
We are researching drift as a structural phenomenon: how coordination scales, how shared understanding decays over time, and why alignment mechanisms (OKRs, reporting loops, sync meetings) often become a costly reactive maintenance activity rather than a proactive building block for momentum and growth.
